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Publicity and Campaigns

Warning on drink-driving

As part of a campaign to remind the public not to drive after drinking during Christmas and New Year, the Road Safety Council distributed publicity leaflets and souvenirs at a bar area in Tsim Sha Tsui, Knutsford Terrace, on December 16 last year.

The Chairman of the Road Safety Campaign Committee (RSCC), Dr Eric Cheng, Traffic Branch Headquarters Chief Superintendent Stephen Verralls and Traffic Branch Headquarters Senior Superintendent Angela Ng officiated at the Anti-drink Driving Kick-off Ceremony on the evening of December 16. After the ceremony, the officiating guests and local artistes proceeded to the bars and restaurants nearby and in Tsim Sha Tsui East to hand out leaflets and souvenirs. They also invited some customers to take a random breath test. In response, they considered the test effective in tackling drink driving.

The event also marked the start of a territory-wide anti-drink-driving publicity campaign when Regional Road Safety Team officers handed out leaflets and souvenirs at bars and restaurants during the festive season, together with the popular "Road Safety Guard", to promote the anti-drink-driving message.

Speaking at the Anti-drink-driving Kick-off Ceremony, Dr Cheng said: "The council has been working on enhancing public awareness of road safety with publicity and education. Members of the public would celebrate Christmas and New Year with various activities. To remind them not to drive after drinking, the council continued to adopt the slogan, 'If you drink, don't drive', to spread the message to all spectrums of society."

A total of 192 drivers were arrested in traffic accidents involving drink-driving in the first 11 months of last year, representing drops of one per cent and 25 per cent compared with the same period of 2010 and 2009 respectively. This indicates that more and more drivers are positively responding to anti-drink-driving publicity campaigns and random breath test.


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