Publicity and Campaigns

The Anti-drink Driving Campaign 2013 Kick-off Ceremony cum Road Safety Carnival

To enhance the public's awareness of drink driving during Halloween and Christmas, the Road Safety Council (RSC), the Police Traffic Branch Headquarters (TBHQ) and the Traffic New Territories North (TNTN) conducted a series of anti-drink driving publicity activities between October 2013 and December 2013. On 27 October, RSC, TBHQ and TNTN conducted the Antidrink Driving Campaign 2013 Kick-off Ceremony cum Road Safety Carnival at Tai Po Tin Hau Temple Fung Shui Square. The event was officiated by Dr Eric CHENG, Chairman of Road Safety Campaign Committee, Mr Paul LAU, Acting Assistant Comissioner of New Territories North Regional Commander and Mr Paul STRIPP, Chief Superintendent of Police, Traffic Branch Headquarters.

Members of the public had joined the game booths and the kick-off ceremony and got the message of Anti-drinking driving. At the ceremony, Dr CHENG said that anti-drink driving was one of the main themes of the RSC, and that the RSC had been working closely with the Police to deter drink driving through publicity and education. Since 2009, over five hundreds thousands drivers were stopped in Ramdon Breath Test (RBT) operations and the Police would continue taking enforcement action against drink driving during festive season.

At last, Dr CHENG announced that not to drive after drinking during festive season. In addition to education and publicity efforts, a series of police operations will be mounted targeting drink driving during the festive period. These operations will be conducted at anytime and anywhere throughout the territory.