The Way Forward

Looking Ahead

The Road Safety Council actively assists the Hong Kong Special Administrative Region Government in pursuit of the vision of ‘Zero Accidents on the Road, Hong Kong’s Goal’. With rising levels of vehicle ownership and a growing population, traffic volumes on our roads are expected to continue to increase. The Council will continue to enhance road safety through a three-pronged strategy – education, publicity and law enforcement – to make our roads and community safer.

Spreading the Safety Message

The Council continues to conduct publicity campaigns to enhance public awareness of the five road safety themes – ‘Elderly Pedestrian Safety’, ‘Cycling Safety’, ‘Anti-Drink Driving’, ‘Anti-Drug Driving’ and ‘Driving Attentively’ – in order to encourage the public to play its part in ensuring that every road user is safe. Road safety publicity materials will continue to be disseminated through various media platforms, including television, radio, the Council website, YouTube and video walls. Promotional posters will continue to be displayed at MTR stations and leaflets will be distributed through educational publicity events and campaigns.

The Transport Department will continue to broadcast an educational video featuring key safety messages and illustrating proper cycling techniques on roads and cycle tracks. The Council’s website, revamped in 2013, will carry the latest news on safe driving and road safety, traffic statistics and other pertinent information. This Annual Report, which details the Council’s activities throughout the year, will continue to be published along with a series of road safety bulletins focused on specific road safety themes. The Transport Department will help distribute these bulletins.

Educating Target Groups

The Transport Department disseminates road safety messages to professional drivers through newsletters, seminars, workshops and regular meetings held with the public transport trades. It will hold a ‘Safe Driving and Health Campaign’ to enhance safe driving skills and health awareness among commercial vehicle drivers. Three public road safety bulletins on specific road safety subjects will also be produced. In addition, the Police will continue to conduct seminars at primary and secondary schools and carry out street education at traffic accident black spots and boundary control points to reach target groups and raise their awareness. The Road Safety Bus manned by police officers is an effective platform to convey road safety messages to children at kindergartens and the elderly at communal homes. To further enhance road safety awareness among the elderly, a phone-in road safety quiz competition will continue to be held via radio channels.

Recognising that road safety education should begin at an early age, the Council works closely with the Hong Kong Road Safety Association to engage young students in road safety activities and publicity campaigns in order to nurture them to be responsible road users. The Council has also developed various training materials for road safety lectures given to youngsters in the community in order to raise their interest in and awareness of road safety.

Training courses and lectures on cycling safety and skills are also part of the Council’s community youth awareness programme in primary and secondary schools. The cycling training programme will continue to be conducted to improve students’ cycling skills and safety awareness in consideration of the increasing levels of cycling participation.

The Education Bureau will continue to use the school curriculum to convey road safety messages and to cultivate responsibility and civic awareness among students. Educational television programmes and teaching materials focused on positive values and attitudes and proper behaviour among road users will also support road safety education in schools.

As statistics suggest that elderly people are most vulnerable to traffic accidents, service units of the Social Welfare Department and non-governmental organisations will continue to include road safety as a key message in their community programmes for the elderly. Bulletins and printed materials will be distributed to the public to disseminate road safety messages.

Traffic Accident Statistics

Annex