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Chairman's Foreword

About the Road Safety Council Publicity Education

Road Safety Measures

Legislation and Enforcement Road Safety Funding Non-governmental Organisations

Traffic Accident Statistics

The Way Forward Annex Acknowledgement

 

Education

Safety Through Education

Education and publicity are very important in raising road safety awareness among the public. The Council performs its vital role to educate the public about road safety by identifying focal points, initiating curriculum-based programmes, creating course tools and coordinating the work of other community stakeholders.

This multi-agency approach is particularly effective in wide-ranging community education initiatives across all age groups. The concerted efforts of government departments, non-governmental organisations, District Councils, schools and community centres produce a range of road safety education initiatives. Lectures and seminars are given by the Police to various groups and organisations at venues including the Road Safety Bus, Road Safety Towns, schools, centres for the elderly and other community venues. The messages delivered are tailored to specific groups and audiences. For example, road safety tips for the elderly were published and disseminated via the radio phone-in quiz and cycling training courses were delivered to students to improve their skills and road safety awareness.

In addition, Road Safety Bulletins prepared by the Transport Department are regularly distributed to stakeholders to enhance understanding of traffic regulations and the importance of obeying traffic rules; to disseminate road safety messages; and to enhance the road safety awareness of all road users. For further information on the Road Safety Bulletins, please visit: www.td.gov.hk/en/road_safety/road_safety_bulletin/index.html

On 28 February, the Road Safety Council and New Territories North Traffic Headquarters of the Hong Kong Police Force jointly held the Attentive Driving Carnival cum Light Rail and MTR Bus Road Safety Campaign.
On 10 December, the Road Safety Council and Traffic Kowloon East of the Hong Kong Police Force jointly held the Sau Mau Ping Road Safety Town Open Day and Kowloon East Region Secondary School Student Road Safety Logo Competition Prize Presentation Ceremony in Sau Mau Ping.

 

Youth Education

The Road Safety Towns are owned and managed by the Leisure and Cultural Services Department, while lectures on road safety are delivered by Police Road Safety Teams. The towns transform road safety education into an enjoyable experience, especially for the young and the elderly, in a pleasant and comfortable environment. The towns attracted more than 42 000 visitors of all ages in 2016. They are popular destinations for kindergartens and primary schools, as well as clubs, social service groups and elderly service organisations. Open days with interactive games and performances are regularly held to promote road safety themes.

Hong Kong’s Four Road Safety Towns are:

1. Pak Fuk Road Safety Town
Pak Fuk Road, North Point
Enquiries: 2565 5716
2. Sau Mau Ping Road Safety Town
56 Sau Ming Road, Sau Mau Ping
Enquiries: 2379 1194
3. Sha Tin Road Safety Park
1 Kong Pui Street, Sha Tin
Enquiries: 2637 6303
4. Tuen Mun Road Safety Town
Wu Shan Recreation Playground, Tuen Mun
Enquiries: 2463 7597

The Road Safety Bus delivers road safety messages to students at schools, residents at housing estates, children at youth centres and elderly at elderly centres. In 2016, the Bus received more than 18 000 visitors, underscoring the valuable role it plays in road safety education. In addition to raising road safety awareness and developing good practice, we continue to reach out to young people through various media platforms, including YouTube.

 

School Education

A holistic school curriculum comprising knowledge, skills and values/attitudes is provided for students in accordance with their developmental needs. Positive values and attitudes that the school curriculum stresses – such as responsibility, respect and care for oneself and others, civic awareness and being law-abiding – are indispensable personal qualities for students to be responsible and considerate road users.

From pre-school education, students learn how to protect themselves and develop basic safety habits and awareness. Elements of road safety education, such as understanding and complying with safety regulations, cycling safety, proper use of public transport and common causes of traffic accidents, are covered in various Key Learning Areas and subjects in primary and secondary education. These include General Studies at the primary level, along with Physical Education and Moral and Civic Education at both primary and secondary levels.

To promote road safety education, schools can make use of learning and teaching materials, including educational television programmes and lesson plan exemplars provided by the Education Bureau and web-based resources provided by the Council. Learning and teaching resources for further promotion of Student Pedestrian Safety have recently been developed and were uploaded to the EDB website in August 2016. In addition, corresponding life-wide learning activities such as the Hong Kong Road Safety Patrol and Safe Cycling Training Programme are conducted to broaden young people’s sense of road safety and strengthen their proper road use habits. Through such activities, students develop positive values and behaviour in road use and become responsible road users personally and socially.

 

Cycling Safety Education

With the continuing growth in the popularity of cycling for short distance travel, as well as recreational, environmental, health and other reasons, we attach increasing importance to the safety of people who cycle. In recent years, the Council, the Police and the Transport Department have promoted cycling safety through a variety of publicity and educational activities. As cycling becomes widespread in Hong Kong, we will continue to boost our efforts in this area. Major recent undertakings have included:

- Broadcasting the ‘Safe Cycling: Rules and Tips’ set of educational videos at public venues and sports institutes, which are viewed by the general public, including cyclists, motorists, pedestrians and students, and which provide a complete guide to proper and safe behaviour for all road users in relation to cycling. The set of videos is also available on YouTube and at the websites of the Transport Department and the Council. DVDs of the videos have been distributed to all local schools and higher education institutions.
 
- The distribution of leaflets and souvenirs during safe cycling campaigns held at cycling hotspots to enhance public awareness of cycling safety. For example, the Council and the Force jointly held the ‘Wise Ride 2016 Safe Cycling Promotion Campaign on Pak Shek Kok Promenade, Shatin. Leaflets and souvenirs were distributed along cycle tracks to disseminate safe cycling messages. Furthermore, safe cycling banners have been displayed on cycle tracks to remind cyclists about safe cycling.
 
- Delivering regular talks in schools and communities to promote the use of cycling safety equipment, and conducting a ‘Safe Cycling Training Programme’ to promote safe cycling among primary and secondary school students. A total of 70 cycling safety training lessons were delivered to 2 375 students in 30 primary schools, 18 secondary schools and five Youths NGOs to strengthen their cycling skills and safety awareness.
 
- Giving talks on cycling safety to students and organisations, visiting the four Road Safety Towns and providing practice sessions.
 
- A Road Safety Bulletin on “Cycling on Cycle Tracks” was published to remind cyclists of the rules and safety tips related to cycling.

 

Driver Safety Education

In order to enhance awareness of road safety and foster good driving behavior, ‘Driving Improvement Course’ has been introduced since September 2002. The Road Traffic Ordinance and the Road Traffic (Driving-offence Points) Ordinance require anyone convicted of a serious traffic offence or a traffic offender who has accumulated 10 or more Driving Offence Points within two years to attend a driving improvement course provided by a designated driving school. The course is also open to eligible drivers. Once all sessions and the course-end assessment are successfully completed, drivers receive a certificate and, when relevant, have their DOP reduced by three. In 2016, about 21 700 persons attended the course. About 93% of drivers who attended the course did not incur new driving-offence points within six months after the course.

A new radio API was launched on 11 January 2016, reminding drivers to secure all goods and never overload vehicles.

A Road Safety Bulletin on ‘Safe Use of Driver Assistance Systems’ was published to provide safety tips on the use of various driver assistance systems, and remind drivers to maintain proper control of vehicles while using those systems. In addition, a Road Safety Bulletin called “Be a Responsible Driver” was also published to disseminate a wide range of safe driving advice to drivers, including on driving near roadworks on expressways. The bulletins have been distributed to district offices, driving schools, and public libraries, and through other publicity channels.

‘Driving Inattentively’ has been the top driver contributory factor in traffic accidents for the past five years. In order to change the undesirable behaviour of drivers who cause accidents, HKPF formulated the Selected Traffic Enforcement Priorities 2016 to enhance drivers’ awareness of their responsibility toward the safety of every road user around them.

Elderly Pedestrian Safety Education

In Hong Kong, elderly pedestrians remain especially vulnerable to road accidents. The Council continued to focus many of its seminars, campaigns, bus parades, road safety messages and publicity and educational programmes on this demographic group, emphasising proper road use and crossing technique. In particular, we continue to broadcast the television API reminding the elderly to ‘Love Yourself, Love Your Family, Be a Smart Pedestrian’. The Council also worked closely with Senior Police Call to conduct education in areas with a higher occurrence of traffic accidents involving elderly pedestrians to remind the elderly to use proper road crossing facilities.

‘The Elderly Pedestrian Road Safety Quiz Competition’ co-organised by the Council and RTHK 5 was broadcast on RTHK 5 from July 2016 to January 2017. A music video was produced as the theme song of the quiz competition to promote road safety message to the elderly. The song was widely heard among the elderly segment of society and was watched many times on the RTHK YouTube channel. Forty teams from elderly centres across Hong Kong were invited to join the competition and Senior Police Call members were engaged as road safety ambassadors. The 2016 campaign attracted much attention from its target audience among the elderly. The Council will continue to make use of the RTHK Radio 5 channel to promulgate safety messages to the elderly in 2017.

A Road Safety Bulletin featuring “Road Safety for the Elderly” was published to provide safety tips for the elderly road users.

 

Previous Publicity Next Road Safety Measures
 
Chairman's Foreword
About the Road Safety Council
Publicity
Education
Road Safety Measures
Legislation and Enforcement
Road Safety Funding
Non-governmental Organisations
Traffic Accident Statistics
The Way Forward
Annex
Acknowledgement